E.U. Tech Regulation, Bud Light Sales, and Kara Tries the Apple Vision Pro
Pivot
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Brands and Political Backlash
This chapter explores the declining sales of Bud Light amidst backlash from conservative groups, contrasting it with Nike's successful engagement with progressive values. It delves into the complexities of consumer behavior influenced by political affiliations, highlighting the vulnerabilities brands face in a politically charged environment. The discussion extends to other brands, examining how their identity and strategy can affect their resilience against cultural scrutiny.
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Transcript
