The Impact of Storytelling on Psychedelics

I love that question and I, there's so many ways to go about it. Let's hear them all. Right now our goal is to reach what we've been calling the psychedelic seeker. So it's that person that's been conditioned by the war on drugs to think that drugs are bad but drugs are also good every single drug that we've ever created has a good and a bad. It's like you test this and then you see what happens and then you kind of keep going and let the world help you shape whatever comes next.