How Do You Embed ABM Principles in Your Marketing?

Daven: What do you think when you look at your top marketers what sort of values are they living by? Daven: Empathy is one thing that I would say is an important ingredient for every marketer now. How are you relevant to decline to your internal stakeholder is another important criteria that we look at. The third would be around really around learning mindset like the whole aspect about how do you make sure that people are constantly learning and developing themselves not just for tools and a new tech stack related to things but also learning from other industries, he says.