4min chapter

The BetaKit Podcast Channel cover image

How Neo Financial plans to take on the Big Five banks from Calgary

The BetaKit Podcast Channel

CHAPTER

Are You Thinking About Your Go to Market Aspects?

Canyou: We essentially have two sides, ind a way, we have our consumers and customers that are consuming the product, using it and so on. And then we have our retail partners in businesses that we work with. So to day, we work with just over three thousand small businesses, retailers, merchants, that use our software to power their loyalty and rewards platforms. All that sort of sits on top of our financial iestructure that we've built, which then connects them to the consumers,. who then getnh value out of the market place as well in the network.

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