I've Never Been Here, but I Can't Do It So Well.

"It just became clear to me at a certain point that the membership model was just not the ideal business model," he says. "I had to confront, but do when you're sitting on forty thousand dollars a year of recurring revenue? Idon't know if i could do it so ha." He then decided to turn off his 450 dollar-a-year subscription for all users who didn't already have one and sent them an email saying they would no longer be charged.