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How doubling the price of his course increased sign-ups (and other lessons from 7 launches) with Justin Moore

Imperfect Action

00:00

What Mistakes Did You Make?

"I very much felt as though, uh, I needed to just shove as much information into the course to make it worth 1500 bucks," he says. "The biggest insight I think was that literally people do not want more stuff." He adds: "They want you to get them to their outcome as quickly as possible"

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