Allbirds: The Rise and Fall of Direct to Consumer | 5
Business Wars
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Allbirds vs. Nike: A Challenging Ascent
This chapter explores Allbirds' ambitious goal to compete with Nike's market dominance, juxtaposing its rapid growth pressures against Nike's decades-long development. It also outlines Allbirds' strategic transformation efforts in light of declining sales and shifting consumer demographics, raising questions about the company's future amid impending leadership changes.
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