Pitch to me the idea you're pitching the listeners. What's the idea? Well, so if if you've got a podcast and you've interviewed ten people, or a hundred people,. or a thousand people, you've already got a treasure trove of fantastic interviews that just need to be repackaged in a different medium. And what's great is ilready have the foundations for the majority of the publishing and the launching of a book already all figured out and written out from books i've already launched.

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