Is your website bringing you clients or pushing them away?
Bad news: A recent audit revealed 80 percent of gyms have subpar websites that don't encourage clients to buy.
This is a huge problem. A poor website multiplies your losses. If you're spending money on ads, you're wasting it. And if you're lucky enough to generate organic traffic with sound SEO tactics, those people are clicking out without engaging.
In this episode, Two-Brain Business CMO and Kilo co-founder John Franklin walks you through the "5-second test" you should perform on your gym website today. He'll also show you how to audit your website using the "ABC method."
A stands for the "above the fold" section, also referred to as a website's "hero section." That's the stuff you see right when you land on a page. It needs to be clear and direct.
B is for "below the fold." That's the stuff people see when they scroll. You need a brief description of your core service, social proof and a secondary call to action.
C stands for "clear directions on how to start." Visitors should know exactly what to do if they want to take the next step.
Review your gym website today, then take steps to ensure it's helping your business grow.
Links
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Gym Owners United
3:20 - The 5-second gym website test
8:20 - What you need "above the fold"
13:48 - Below-the-fold essentials
17:38 - The secondary call to action
