ShareThru's Impact on Add Industries Carbon Emissions

Sarah Sloose, executive editor of Add Exchanger and I'm here with Kurt Larson, the chief product officer of ShareThru. How can exchanges like ShareThru have an impact on the Add Industries carbon emissions? Well we're focused here on two key areas. One is reducing and the second is compensating. We found that removing even the top 10% of sites can reduce total emissions by over 30%. Next for the emissions that remain we compensate for those through our green PMPs product.