Introducing Market Norms Can Replace Existing Social Norms

We are motivated in this world by both social norms, like doing a favor for a friend or helping your family out, and market norms of transacting. Introducing financial value will switch in people's minds to say is it worth my time? And so that's the biggest risk. Could i be doing something better with my time exacty? Could i ask him for more money? Then the negotiation starts right out.