Childs Farm: Beating Johnson & Johnson with a skincare brand started in a kitchen - Founder Joanna Jensen
Secret Leaders
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FNCG and Social Media - What We Didn't Do for Two Years
When COVID got its first social media viral post in 2016, we were completely taken by surprise. We didn't do any marketing at all for two years because what was the point? When you're running an SME, you are jack of all trades. You give everything a go once and, you know, if it doesn't work, it doesn't matter. It's fine to fail. It's not fine to then say, oh, that wasn't failure when it clearly was and try to bullshit your way out of it. I interviewed so many people who would say, "I'm just desperate to work in a small business"
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