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The Truth About Barbie

Culture Vulture

00:00

Barbie's Marketing Campaign

Over 100 brands at the moment have collaborated with Barbie. So we're just here to have a bit of a chat about it. The marketing stuff, Lucy's touched on briefly, is fascinating. I was looking at the most popular Barbies from the years we were born. It's like every single person knows what a Barbie is. And so then it sort of went in the 2000s must have gone back to hyper feme Barbie. Anyway, it's just really interesting.

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