Worklife with Adam Grant cover image

How Mark Rober hides "science vegetables" in viral videos

Worklife with Adam Grant

CHAPTER

Engineering Creativity and Content Creation

This chapter examines the innovative projects of a notable YouTuber known for engineering feats and his establishment of Crunch Labs, a STEM subscription service for kids. It discusses the relationship between content creators and their audiences, emphasizing the importance of authenticity and engaging storytelling. The conversation also reflects on the challenges in creativity within engineering and the impact of social media culture on attention spans and educational content.

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