What Makes a Midmarket Team Desirable?

Pepian: What makes a midmarket team desirable? The chicago bulls aren't necessarily considered a big market, even though they're the third biggest market in the nba. How do you get into those sweep stakes? And generally, how do you run your franchise from the middle? Watoura: I think the bulls have been your preces and passion ect. They definitely have. Not all of that is weighty but at the same time, i think fans always had the sense this team should be more attractive than other teams.