Friendly bets have become popular under the backdrop of the Super Bowl. Mayors of cities that host game-bound teams engage in banter designed to boost tourism, friends take on each other, and small businesses go toe to toe and show off team pride.

Breweries are no different. This year as the Cincinnati Bengals take on the Los Angeles Rams at SoFi Stadium in Inglewood, California we welcome on three breweries engaged in such a bet.

The terms of the bet weren’t firmed up before recording this show and slowly get hashed out, if not completely resolved by the end. Spoiler alert: there will be costumes.

On the show this week, joining via zoom from their respective breweries are Lynne Weaver, the founder and owner of Three Weavers, a brewery in Inglewood, that, as you’ll hear, was briefly part of Canarchy, the brewery group recently purchased by Monster Beverages. She brought the company back to independence before that deal was closed.

She’s joined by her brewery neighbor Teo Hunter, a co-founder of Crowns and Hops, a brewery that started on social media, gained a grass roots following and has been working hard to bring change to the beer industry through action.

And representing Cincinnati is Matthew Steinke the director of sales at Rhinegeist Brewing, one of the state’s larger breweries and a source of local beer pride.

There are barbs and jabs thrown throughout this show, and they wind up steering the topics, and sharing experiences. We start off with the run up to the game, and Inglewood, which is hosting the game for the biggest night in American sports.

Editor's note: An earlier version of this episode misidentified the Ohio team playing in the Super Bowl. The game-bound team is the Cincinnati Bengals not the Cleveland Browns. The episode has been updated.

This Episode is sponsored by:

Stomp Stickers
Stomp Stickers is a proud member of the Brewers Association that produces a wide variety of printed brewery products such as beer labels, keg collars, coasters, beer boxes and much more. Stomp’s website features an easy-to-use design tool, low quantity orders, fast turn times, and free domestic shipping. Visit StompStickers.com and use code CRAFTBEER15 for 15% off your first order.

NZ Hops
NZ Hops, the co-operative of Master Hop Growers are a passionate collective of farms dedicated to innovation and sustainability. Leading the charge in sustainable farm practices, some NZ Hops farms have over five generations of knowledge that inform their composting program, used by growers to promote healthy regenerative growth of hops year upon year. This creates high quality soil, a critical component of healthy growing conditions. At NZ Hops, they feel that sustainability is not only being a steward for the land, but for our future.

Athletic Brewing Co.
Athletic Brewing Company’s innovative process allows them to brew great-tasting

craft beer without the alcohol. From IPAs to stouts to golden ales and more, they offer a full selection of beers starting at only 50 calories. Now you can keep your head clear and enjoy the refreshing taste of beer anytime, anywhere. Place an order today at

athleticbrewing.com and get free shipping on two six packs or more. New customers

can also get 10% off their entire order with code BeerEdge10. Limit one per customer.

For more Drink Beer, Think Beer or to check out Beer Edge: The Newsletter for Beer Professionals, follow us on Twitter @thebeeredge and subscribe to our beer industry focused newsletter. There is more information, articles, and engaging content at Beer Edge.

Host: John Holl
Guest: Lynne Weaver, Teo Hunter, and Matthew Steinke
Sponsors: NZ Hops, Stomp Stickers Athletic Brewing, and The Beer Edge
Tags: Beer, California, Ohio, Football, Super Bowl, Hops, Business, Diversity and Inclusion, Tigger

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