There's not really good, like, practical marketing training out there. You could come up with a strong strategy but it won't work if you don't know what to do in the first place. Instead of guessing at that, go actually interview some people do follow me home. Back when i was at a big tet company, one of the things we would do is following me home. I'd stand in staples and watch somebody pick up your soffware and finally say, ok, i'm going to go by this. And you would follow them and say like, hey, can i come home with you? Literally, this happened. Because i can had the same experience as we can
Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.
For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.
Check out: https://copyhackers.com/