RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
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What Does Thought Leadership Mean?
So where I'm struggling to and just building out the strategy for this is understanding the balance between more of a thought leadership approach and Trying to wrap in our product. We really think this could be super successful sounds like Yeah, but I I don't know When when do we talk about our product or do we even talk about our Product? So those are a couple of strategies that I I would look at and then it's not about whether Google is better than the event The event drives the success of Google the event drives thesuccess of outbound Like all of the performance improvements that you get and capture demand channels originate from creating demand better.
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