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Positioning Business Leaders for Success Using LinkedIn

Social Media Marketing Podcast

CHAPTER

Optimizing LinkedIn Profiles: Profile Elements

The hosts discuss key elements of LinkedIn profiles for business leaders, such as the banner image, headshot, and headline. They provide advice on visually establishing a brand with the banner and using the headshot to showcase leadership or personal passions. They also emphasize the importance of optimizing the headline section by clearly stating roles and value propositions.

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