Building a Brand on the Web

If you want to build a brand, you don't have to guess what sort of advertising will work. Back in the days of oglvy, they had to try and work out what is going to work. This is why distell advertising spending has gone up. Distoll is primarily direct response rather than brand advertising. T v advertising has broadly stayed flt. So ok, we know ditas trending up. What has this got to do with building a brand? Well, what i'm showing you to day is that by combining the best of old school brand building advertising. The wise students choose lloyd's t s b,. We can take those brand building principles and apply them on