The Battle For The Airwaves
FiveThirtyEight Politics
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Navigating Political Advertising Trends
This chapter explores the shifting media consumption patterns among young men and women and their impact on political campaigns. It highlights strategies for targeted advertising, including a case study of the Harris team's approach to engaging younger voters on pressing issues. Furthermore, it examines the dynamics and disparities in ad spending during competitive Senate races, revealing critical insights into voter behavior and loyalty amid changing political landscapes.
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