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History of Snowplow Analytics, data collection mind sets, and what the warehouse as a single entity means for data w/ Alex Dean, CEO and co-founder of Snowplow

The Sequel Show

00:00

Snow Plunge

Snow plough uses a scheme of versionig to manage its data. The company says it is better than the old system, which was based on shopping cart names. It also has warehouses and dancery modelling as part of its business model. But where should this version happens? Snow Plough's founder gives his views in an interview with iReport.

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