The full, complete experience of the learner—from before they decide to sign up for a course or event, until after it's over—should be a primary concern for all learning businesses.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb is joined by return guest Diana Howles, CEO and co-owner of Howles Associates, which specializes in virtual training, virtual presentation coaching, and learning experience design.

They delve into the topic of learning experience design—what it is, why it matters, and how to implement it. They also discuss evidence-based practice, the four dimensions of learning, learner personas, journey mapping, social proof, and the importance of feedforward, not just feedback.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode358.

We are grateful to our sponsor for this episode Thinkific.

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At Leading Learning, we believe reach, revenue, and impact are essential for all learning businesses. Thinkific Plus is a new-generation platform purpose-built to help growing businesses scale revenue.

With Thinkific Plus, you can generate monthly recurring revenue through course subscriptions and membership programs, sell multiple seats for your learning products to a single buyer, suggest additional products in the learning flow to increase sales, and go global with 0 percent transaction fees and payments accepted in over 100 countries.

Coastal Drone Co. uses Thinkific Plus to sell online courses, memberships, and certifications to those looking to fly drones in Canada. Since converting its training materials into online courses on Thinkific Plus, Coastal Drone Co. has scaled its business, earning more income, training more people, and positioning itself as a leading educator in the Canadian drone industry.

Right now, as a Leading Learning listener, you can get a free month of Thinkific Plus by going to our special URL. Start your free month today at thinkific.com/learning.

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