This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

ESPN - The Sportsbook (388)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The Importance of Multiple Small Content Creators

I think when we start thinking about this from a content perspective, I am bullish on the idea of multiple small... You know, there will be a very... The big and the very small, right? And maybe the big conglomerates are going to go through a major disruption. Where I worry is in hard news and journalism where that ecosystem is becoming only available to that which big media companies can fund it.

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