The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRET TO GETTING YOUR CLIENTS TO OPEN UP AND SHARE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Authenticity and Vulnerability in Sales

This chapter explores the intricacies of selling high-value products within enterprises, emphasizing the need for alignment with organizational goals and stakeholder success. It highlights the transformative power of authenticity and vulnerability in sales relationships, illustrating how genuine connections can enhance client engagement and trust.

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