5min chapter

The Knowledge Project with Shane Parrish cover image

#138 Luke Burgis: The Power of Mimetic Desire

The Knowledge Project with Shane Parrish

CHAPTER

Zappos and Happiness

Zappos founder Tony shay asked you to prove that he'd be happier if he got married. You said marriage is more complex than a narrow understanding of reason and empirical evidence. "There are just certain things in life where that sort of narrow understanding will never get us all the way," says Zappos co-founder Tom Zoellner. The two have been together for six months, but they're still figuring out their relationship.

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