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Ep. 30 Katie Evans from Magnite chats with AdTechGod

AdTechGod Pod

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The Shift Towards Streaming Television and Evolving Monetization Strategies

This chapter explores how the TV industry is moving towards streaming services, emphasizing the success of ad-supported models and the changing viewing habits towards connected TV. It discusses the importance of staying current with industry changes through partnerships with major players like broadcasters. The conversation highlights the evolving landscape of linear TV, programmatic advertising, and the challenges and excitement in the ad tech industry.

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