The Product-Type Service Model Is Not the Same as SaaS

Today's podcast is all about one listener of this show who took the concept of productizing and applied it incredibly well at a very high velocity.

More than that, it's a story about endurance, applying systems intelligently, and the power of community.

Ian Horley left a long stint at a successful corporate job in 2014 to create his own web agency, but he ultimately found himself incredibly stressed and unhappy.

Today, Ian is the founder of HubSnacks, a productized service which offers unlimited tasks on the HubSpot platform for a fixed monthly fee.

In this week's episode, Ian joins us to recall his tale of leaving the corporate world, why he struggled with the day-to-day of running an agency, and how productizing has finally allowed him the freedom to create a business on his own terms.