When I joined Best Buy, a lot of people were telling me that we would have to close doors and reduce head count massively. But the problem is that our prices were not competitive, our website was terrible,. Our supply chain was awful, and our store experience was not great. So these are fundamental points about how to lead. There's a chapter in the book that's how to turn around a business without everybody hating you. It's not just for the good times; it equally applies when things are tough.

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