Is It Evocative or Not?

Images have like less cognitive content and they're less logical than text. You look at an image and it either looks good or it doesn't, you know? And I don't have to do a lot of thinking about it or analysis. With text, there's more like, does it actually tell me something that's true and new about the world? Does the argument that it's making? Does it make sense? Like all those things are super important,. Unless you're talking about maybe poetry, where the sole question is like this evocative or not?