Super Bowl LVII Marketing Roundtable Discussion
The CMO Podcast
00:00
Is the Super Bowl Worth It?
Rakuten CEO: My most exciting moment was coming into this office on Monday and just the elation of everyone in the company from the people who actually worked on the Super Bowl ad and campaign. "I come from a lens of I'm a businessman who happens to be infatuated with branding," says Rakuten co-founder Gary Vaynerchuk. He adds that his biggest fear when you go into this kind of bet is, where does the rubber hit the road for your business? But what about the flip side of all this Nirvana and us all hanging out and enjoying each other's company?
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