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104. Addiction by Design by Natasha Dow Schüll

Education Bookcast

CHAPTER

The Reward Center Is a Neural Architecture and So You Know You're Not Driving an Addict

When people are addicted it's really that they're chasing behavior is an overdrive and so this is something that we see when we have stuff like autoplay which we're about to hear about. Actually feeling pleasure and wanting something are two separate well the separate verbs you know liking and wanting and they are also separate neural behaviors or you can see them in separate neural structures inside people. So what happens inside your brain is that the reward goes away and it's all just hunting and you're like hunting forever and you're going ever deep into this hole and you can't ever escape because of this kind of mechanism.

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