How to Set Ambitionary Goals for Copy Blogger

Hampton: My goal for Copy Blogger is not to put out content and have as many people share it possible. That doesn't actually do anything for me. There's no value in viral content other than the cool dopamine hit that I get, he says. "I've never spent a dollar on advertising in my entire life and I don't plan on it," Hampton adds. 'For us, if we were able to achieve this thing with a million hits per month, we would possibly start looking at Hampton as core product'