People who com t walk dotcom have problems. So they were also there on swept walk dot Com because they had a problem. If you can match the real pain, then you're more likely to actually inside their head and matching what's really going on. It's you on their side, not you against them. That's that super good.
Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.
For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.
Check out: https://copyhackers.com/