The Long Term Versus the Short Term

Hey Seth, my name's Kyle. I wondered how you saw that in contrast with the fact that as leaders were often told, we need to create a vision and create a long term thought,. yet it seems to be the short term thought that gets people to take action. And similarly, if you're someone who's selling what is essentially a long term benefit, what's the solution in your market? Is it to simply target those people who think in terms of the long term like you do? Or do you just write in your market and you try and sell short term with agency and hope that over time as you build trust, you can move your customer line towards a long term mindset?