Going to Market in Healthcare: B2C2B
Raising Health
00:00
How to Make the CAC Make Sense in the Enterprise?
I think product-led growth is we're making it sound easy. It's really hard to do that. And so few companies do. You know, when butterfly commercialize, we had probably 200 engineers and two salespeople. We leveraged conferences and trade shows quite a bit. Today, people aren't going to conferences the same way they used to be. So we'd have to do it differently. I don't think it's changed dramatically through time. When you start to get into the enterprise, the numbers become much larger so your per unit costs don't really change too much.
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