3min chapter

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Season 2, Episode 5: How to measure a marketing campaign (with Olivia Kory)

Mobile Dev Memo Podcast

CHAPTER

Understanding Search Prioritization in App Stores and the Importance of Location in Ad Targeting

This chapter discusses how a GeoTest was used to analyze the prioritization of search results in the app store and the importance of brand keywords. It also explores the challenges of gathering reliable location data for free apps.

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