What product improvements are you targeting?

Justin Kolbeck is the co-founder and CEO of Wildtype, a company making seafood without killing fish.

Their first product is cultivated salmon, which is made from real salmon cells that are grown in a stainless steel vat.

Justin's problem is this: How to sell no-kill, vat-grown salmon for the same price, or better, as wild-caught salmon? On today’s show, Justin explains how Wildtype will scale, what’s going on across the cultivated and plant-based meat industries, and how new state bans on cultivated foods are shaping the future of his business.

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