3min chapter

The GaryVee Audio Experience cover image

How to Make Quality Content in 2023

The GaryVee Audio Experience

CHAPTER

The Reality of Media and Creative

"We are not getting, I refute to the last breath I have that we're getting reach on television in 2023. We are getting reported reach," he says. "People's bonuses are attached to those reports." He believes there is a Nirvana where companies will just hire smart people and trust them to do the thing that they want them to do.

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