How to Beat Your Competitors With a Podcast

The warm up thing is basically, if something value add, we're going to do it together. And then the activation is I'm actually going to do some work for this person to ideally get them some results or show them that we can get them some Results. Then I'm going to reach out and be like, hey, this is what I think we can do. It could be podcast strategy. Let's say you can say, look, I have analyzed your space. I have analyzed all of your competitors. Nobody is doing the podcast. And all there are only two companies that are doing this. These are the pros and cons of the approach.