This chapter explores the phenomenon of child social media influencers, using the case of Ryan Toys Review as an example. It discusses the creation of the popular YouTube channel Ryan's World and the rise of kid-generated content on YouTube. The chapter also delves into the challenges and concerns surrounding child influencers, including regulatory issues and the exploitation of child creators.
The alliance was always based more on common fortunes than common interests. We ask what to make of the six new members, and whether the bloc’s motley nature undermines its purpose. Regulation has struggled in an era when children can become “influencers”, but it is starting to catch up (9:36). And remembering Bindeshwar Pathak, who realised India’s future depended on toilets (16:28).
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