
For New Sellers: A Behind-the-Scenes Look at What a PE Firm Looks for in a B2B Company
M&A Talk: #1 Podcast on Selling a Business
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Private Equity Firm's Assessment and Investor Approach Strategies
The chapter delves into the process of a private equity firm assessing a company, focusing on revenue, retention, and operational improvements. It discusses advice for initial calls with potential investors, including the importance of transparency and highlighting the value the investor can offer. Additionally, strategies for approaching owners of software companies, such as tailoring communication and providing value, are highlighted.
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