Empathy in Action: The Power of Deep Canvassing

Oddly enough, we don’t actually know very much about how to change people’s minds, not scientifically, that's why the work of the a group of LGBT activists in Los Angeles is offering something valuable to psychology and political science - uncharted scientific territory.

The Leadership Lab has been developing a technique for the last eight years that can change a person’s mind about a contentious social issue after a 20-minute conversation.

This episode is about that group's redemption after their reputation was threatened by a researcher who, in studying their persuasion technique, committed scientific fraud and forced the retraction of his paper. That research and the retraction got a lot of media attention in 2015, but the story didn't end there.

In the show, you will meet the scientists who uncovered that researcher's fraud and then decided to go ahead and start over, do the research themselves, and see if the technique actually worked.

Show notes at http://youarenotsosmart.com

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