How to Maximize Your Event Delivery

As of today, Facebook still wants you to send data client side through their pixel in addition to conversion API. So if you aren't sending these parameters, there's a few. There's the event ID, an external ID, which is kind of like user identifier, there is the FPP parameter. Those are also in their event matching view inside your events manager UI. But all three of those together is really what you when you maximize all of those, so you send 100% of events across all of your funnel. And you are sending the maximum amount of user data with those events.