Transforming Connections: The Rise of Online Dating

This chapter examines the explosive growth of the online dating industry, detailing the shift from traditional methods to app-based platforms like Tinder and Hinge. It highlights the innovative features that make dating more engaging, such as Tinder's iconic swiping mechanism, and discusses the impact of the COVID-19 pandemic on user adoption. Additionally, the chapter reflects on how these platforms have created unique marketing strategies to retain users and foster meaningful connections.