Facebook Ads - Is That a Good Thing?

The reason that the use time is up on Facebook has kind of been driven by the fact that they can now show more content that people want to see rather than just their friends and family because of this new AI engine. I mean, we really have seen a strong results across the board but an uptick definitely in recent months. And honestly, I don't necessarily know that people ever really jumped ship when it came to using the Facebook platform.