RV E15 - Defining Your Own Success | TikTok Live 21
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How Do You Measure Dark Social From the Real Estate Near Cat?
We need a new way to measure which is effectively what we call a self-reported attribution or bubbling it up to a hybrid attribution model. And so we literally just ask, so when real estate, we'll go through the same example. Most companies don't measure this, so they literally just don't know. They get 100 demo requests a month and they have no idea where they come from.
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