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The Neuronal Circuitry of Fear
"We teach the neural circuitry of fear. It's a big, big thing in our seminars," he says. "I coined a new thing for the industry last year called pre traumatic stress disorder." If you're worried about something before it ever happens, that can also be a material. So we create this map I call the cycle behavior and the nurse circuitry of fear teaches people that for every scenario, you need to have a 'fear loop'