17min chapter

The Roadman Cycling Podcast cover image

How To Become A Pro Cyclist With Jack Burke

The Roadman Cycling Podcast

CHAPTER

Navigating Personal Branding in Cycling

This chapter explores the intricate relationship between personal branding and sponsorship opportunities in professional cycling. It discusses the shift in recruitment strategies by teams, focusing on performance while acknowledging the importance of social appeal. The conversation also highlights the evolution of dietary practices, mentorship, and the essential qualities needed for success in the sport.

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