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16min chapter
Social Content Strategy: How to Build a Loyal and Profitable Audience
Social Media Marketing Podcast
Building a Social Content Strategy
This chapter focuses on the process of building a social content strategy, including the importance of auditing previous content, conducting social research, and using Facebook's quarterly report for insights. It also discusses the concept of 'social selling' and the value of relationships in social media marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode