16min chapter

Social Media Marketing Podcast cover image

Social Content Strategy: How to Build a Loyal and Profitable Audience

Social Media Marketing Podcast

CHAPTER

Building a Social Content Strategy

This chapter focuses on the process of building a social content strategy, including the importance of auditing previous content, conducting social research, and using Facebook's quarterly report for insights. It also discusses the concept of 'social selling' and the value of relationships in social media marketing.

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